ELYSIANGO — BRAND USAGE GUIDELINES
Official Media & Partner Reference
Version: December 2025
Website: https://elysiango.com
Media Contact: media@elysiango.com


1. BRAND OVERVIEW

ElysianGo is a FaithTech guidance platform designed to support pilgrims before, during, and after Umrah & Hajj.  
The platform combines calm digital guidance, AI-assisted companionship, and a verified partner ecosystem to help pilgrims navigate their spiritual journey with clarity, trust, and dignity.

ElysianGo is not positioned as a promotional marketplace or travel discount platform.  
Its core value lies in guidance, preparedness, and ethical support.


2. OFFICIAL BRAND NAME

Primary brand name:
ElysianGo

Recommended extended name for formal usage:
ElysianGo Baitullah

Please use consistent capitalization:
✔ ElysianGo  
✘ elysiango  
✘ ELYSIAN GO  
✘ Elysian GO


3. LOGO USAGE

Available logo variants:
- elysiango-logo-dark.png (for dark backgrounds)
- elysiango-logo-light.png (for light backgrounds)
- elysiango-icon.png (icon-only use)
- elysiango-logo.svg (scalable vector)

Logo rules:
- Always use original files provided in the press kit.
- Do not alter colors, proportions, or shapes.
- Do not add shadows, effects, or outlines.
- Do not rotate or stretch the logo.
- Maintain clear space around the logo equal to the height of the logo’s main symbol.

Background usage:
- Use dark logo on light or white backgrounds.
- Use light logo on dark or gradient backgrounds.
- Avoid busy or low-contrast backgrounds.


4. ICON USAGE

The ElysianGo icon represents global guidance and spiritual shelter.
Icon usage is allowed for:
- App listings
- UI elements
- Social previews
- Favicons

Do not combine the icon with other symbols or text.


5. BRAND COLORS

Primary tone:
Emerald / calm green tones

Brand color philosophy:
- Calm
- Trustworthy
- Ethical
- Spiritual without being ornamental

Avoid:
- Aggressive neon colors
- Flashy gradients
- Excessive gold or luxury effects


6. TYPOGRAPHY & TONE

Tone of voice:
- Calm
- Clear
- Respectful
- Non-promotional
- Non-aggressive

Preferred language style:
- Informative, not persuasive
- Reassuring, not emotional manipulation
- Faith-aware, not preachy

Avoid language such as:
- “Cheapest”
- “Best deal”
- “Guaranteed blessing”
- “Limited promo”
- “Instant reward”


7. HOW TO DESCRIBE ELYSIANGO (RECOMMENDED)

Correct descriptions:
- “A FaithTech guidance platform supporting pilgrims throughout Umrah & Hajj.”
- “A calm digital companion for pilgrims before, during, and after their journey.”
- “An ethical guidance ecosystem with AI-assisted support and verified partners.”

Short description (1 sentence):
“ElysianGo is a FaithTech platform that provides calm guidance and trusted support for pilgrims before, during, and after Umrah & Hajj.”


8. WHAT ELYSIANGO IS NOT

Please do NOT describe ElysianGo as:
- “Just a travel marketplace”
- “An online travel agency (OTA)”
- “A promo-based Umrah platform”
- “A fatwa or religious authority”
- “A replacement for scholars or mutawwif on site”

AI Mutawwif is guidance and companionship — not a religious ruling authority.


9. PARTNER & MEDIA USAGE

Media, partners, and affiliates may:
- Use logos and assets for editorial, educational, or informational purposes.
- Reference ElysianGo in articles, presentations, and reports.

Not permitted:
- Using ElysianGo branding to imply endorsement without permission.
- Associating the brand with political, extremist, or misleading content.
- Altering brand meaning or positioning.


10. CONTACT & APPROVAL

For:
- Media inquiries
- Brand usage clarification
- Partnership references
- Special asset requests

Please contact:
media@elysiango.com

All brand assets are provided for editorial and informational use only.


© 2025 ElysianGo. All rights reserved.
